Tuula's story
Tuula Rossi-Hooijmaijers
is an acclaimed fashion designer with a solid professional resume and over 30 years of experience in the fashion industry. She has been working as a freelancer for some of the most interesting and powerful fashion houses of Finland. She had always dreamed of creating her own fashion collection, built from her personal values and experiences in life.
“I enjoy making women happy, when they wear my jackets and look gorgeous. My jackets are created with passion, designed in Finland and made by high quality craftmanship in Europe (EU). When they put my jacket on, they feel amazing and don’t want to take it off.”
Follow your dreams
“Sometimes life just shows what you have to do. Following my feelings has always been guiding me. Jackets have always been close to my heart and I have been dreaming to create my own jacket collection. Now I design it with passion and deepest love believing in what I do!”
Brand name birth
“Things in life happen for reason.” While Tuula was in UK, she read an article about young entrepreneurs who created their own successful companies, all by themselves. Within these success stories, she noticed a red line connecting all of them; each one of them pointed out that even if you have nothing and you are alone with your own ideas, you will make your dreams come true, if you just BELIEVE in them. It was that moment when the name of her own brand was born. And when she saw the same word in giant lettering as headline of next morning newspaper, it was really the confirmation of her perfect brand name: BELIEVE.
“ The meaning of the yellow stripe in my logo and the yellow lining in jacket sleeves is to attract positive energy, happiness and light into your life. “
“This is the place of my inspiration. Nature is very important to me. I create most of my design work by the lake and forest in the heart of the pure Finnish nature. You can see the beauty of the scenery behind the collections.”
“Believe in what you do, do it with passion and you will truly enjoy life and find your happiness.”
“We all are different in size and shape and that’s why I wanted to create modern, feminine and original quilted jacket styles with perfect fitting in wide size range (34 -54) so that many type and size of women in any age could look slim and feel comfortable wearing them.“
Philosophy
BELIEVE by tuula rossi products a combination of Tuula’s personal view on life itself, and her many years of experience in the industry to create the best selection of coordinated clothing. Modern, feminine and fashionable looks are only a few of the qualities all the products of this brand have. The jackets are very light, water-resistant, comfortable and easy to wear, with each item having itsown simple but special details, giving them a timeless style. All the jackets are made of first-rate materials and manufactured according to high-quality standards in the EU. To finish off your look, an exclusive selection of fitting handbags is made specifically to compliment the style of the jackets.
As one of the fastest rising independent fashion brands, BELIEVE by tuula rossi has quickly become a strong and unique collection of quality clothing. Offering a continuously updated selection of beautiful and stylish jackets and accessories, it’s a perfect fit for today’s fashionable women.
